Case Study 2 Example | Topics and Well Written Essays - 750 words - 3

2 - Case Study Example According to this vision of the WTTC new tourism industry should: have positive impact on natural, social and cultural environments; be more attractive for a skilled workforce; introduce innovations through adoption of new technologies, and stimulate consumer demand for sustainable growth (WTTC, n.d.). There are three strategic priorities identified in the WTTC’s blueprint. There priorities are: The first priority is based on the idea to ensure that people have freedom to travel across the borders in efficient and safe way. This concept means that there should be made focus on smarter visa processes, trusted traveler programs, and more visa waiver agreements (WTTC, n.d.). WTTC states that facilitation of visa is an ongoing priority for the organization as this measure should encourage inbound tourism, create millions of new jobs, and generate billions to national economies (WTTC, n.d.). Thus, for example, according to the assumptions given in the WTTC/UNWTO report 2013, visa facilitation on APEC region could lead to increase of tourists by 57 million and growth of GDP by $89 billion, and add 2.6 million jobs (WTTC report, 2014). Policies for growth can have significant impact on the travel and tourism industry. WTTC promotes creating of a tax regime, as well as campaigns government to plan and invest into infrastructure development. Policies that will make business environment healthy and favorable for private sector will stimulate development of tourism and travel industry (WTTC, n.d.). WTTC reinforces the role of government in this process and focuses on reduction of the tax burden on the tourism sector (WTTC, n.d.). Tourism for tomorrow addresses the challenges which travel and tourism sector is more likely to face because of its growth and development. This third strategic priority implies a necessity to balance three integral elements: people, profits and